The Breton house Avel & Men has just unveiled a new watch accessory with a scent of the sea: a strap made from sailcloth, the Ouessant model.
"Whoever sees Ouessant sees his own blood!" The old saying of Breton sailors still holds true today… "This sailing area is particularly difficult, with often strong winds and violent currents that can kick up a nasty sea," says Xavier Broise, founder of Avel & Men. "I was 9 years old when Peter Blake won the Jules Verne Trophy and crossed the finish line off Ouessant under heavily reduced sail; at the time, this exceptional sailor said that the end of the race had been very tough, even though he had just sailed the Southern Ocean and rounded Cape Horn…"
It was with this in mind that the name of this new Avel & Men watch strap was chosen. The Porspoder-based house, which offers a whole range of watch accessories and watch straps made in France with a fresh scent of the sea, isn't afraid of a little sea spray: made from storm sailcloth, this all-weather strap is orange, like the storm jibs that sailors must carry on board when sailing in strong winds. "This fabric speaks to sailors, and the color goes perfectly with many dive watches or chronographs with orange dials and seconds hands!" points out Agnès Broise, co-founder and head of design at Avel & Men.Visit the Avel & Men website



