Wind, sea and watches
Guides to choosing your strap, behind the scenes of our Breton workshop and what the press says: the whole Avel & Men world.

Discover our brown watch straps in Seaqual canvas
The Port-Louis and Larmor-Plage watch straps in Seaqual canvas are among the most popular in the Avel and Men range. Among the new additions are brown watch straps designed to sublimate a city watch, a diver’s watch or a vintage timepiece.
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How to choose the right watch strap size? Full guide
When choosing a watch, every detail counts to make it both elegant and comfortable. The length of the strap plays an essential role. Avel & Men explains how to measure your existing watch strap and your wrist to choose the length that’s right for you.
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Collaboration with Le Minor!
We would like to thank Le Minor, a 100% Breton maker of striped shirts and sailor sweaters, for giving us fabric to make our pouches!
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Watch strap color: how to find the best combination? [Guide]
To give your watch a second life, or simply for a change of style, what could be better than a new strap? Avel and Men brings color to your collection and advises you on how to choose the right colored watch strap for your needs!
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Passion Horlogère, passion Avel and Men: discover the 15% promo code!
Avel and Men and Passion Horlogère invite you to treat yourself! A promo code, PASSION, valid until June 30, 2023 on the entire range of straps, watch pouches and watch rolls, to celebrate 5 years of friendship!
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5 key facts about Avel and Men and its watch accessories
At the beginning of 2023, Xavier Broise, co-founder of Avel and Men, went to Paris to meet Alexandre Lacharme from the YouTube channel Tocantes. It was an opportunity for the two watch lovers to discuss their passion, but also to present the brand in a litt...
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LIP Nautic strap: our tips for a successful association
The choices of straps for LIP Nautic are infinite or almost. We present our favorite options, from the deep-sea diver to the vintage model that doesn’t see the ocean so often anymore.
Read the article →![Quel bracelet pour une Rolex GMT-Master [acier, cuir, toile] ?](http://www.avel-and-men.com/cdn/shop/articles/blog-2023-01-gmt-master-1675-bracelet-jubilc3a9-rolex.jpg?v=1793863530&width=900)
Watch straps guide for a Rolex GMT-Master [steel, leather, canvas]
More than half a century after its first release, the Rolex GMT remains an exceptional timepiece, and even a popular favourite. This guide presents the different strap options for a GMT-Master I or II, from the classic steel watch bracelet to the more origi...
Read the article →![Choisir et changer le bracelet d’une Oméga Seasmaster [GUIDE]](http://www.avel-and-men.com/cdn/shop/articles/blog-2023-01-omega-seamaster-bracelet-cuir.jpg?v=1793863529&width=900)
How to choose and change the strap of an Omega Seasmaster [GUIDE]
Which bracelet should you choose for your Seamaster? Depending on the model, its year and your style, the answer may vary. This guide gives you a better understanding of what kind of watch strap best suits your Seamaster and how to change it.
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SEAQUAL canvas watch straps: eco-responsible watchmaking
Agnès and Xavier Broise, the siblings behind Avel and Men, grew up by the sea. They well know the ocean and its wonders. They have also seen, over the years, the pollution gaining ground on the beaches of their childhood, in Brittany.
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Christmas gift ideas for the watch enthusiast [by Avel and Men]
Watch accessories, and especially watch rolls and other protective cases, make excellent Christmas gifts for watch enthusiasts. Here are our three ideas for gifts for timepiece lovers, based on the collection and the person’s needs.
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3 Avel and Men straps to go with the Baltic Aquascaphe black cream
Discover our test of the Baltic dive watch and our top 3 canvas straps to go with this neo-vintage piece.
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What watch strap goes with your Omega Speedmaster?
A quick review of the combinations that work well between Avel and Men straps and the legendary Omega Speedmaster. Discover in this article the best pairings for your Speedy with our leather and canvas straps!
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What watch strap goes with your Yema Superman heritage?
An overview of the possible combinations between Avel and Men straps, made in France, and the Yema Superman heritage. Leather, sailcloth or cordura canvas straps: here is a selection of our favorite pairings!
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Tampa watch strap in Cordura canvas: sporty and elegant
It is not an easy task to find the perfect strap for a sports watch, and diving models are certainly no exception. Both sporty and elegant, the Tampa watch strap in Cordura canvas is ideal for dressing up your diving watch on any occasion.
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Chronograph Lip Genève 1960s on Avel and Men leather strap
Very few French watch brands have made a lasting impression, but the watch manufacturer Lip is definitely one of them. When Avel and Men started selling vintage watches, offered with a leather strap from their collection, it was quite natural that Lip stood...
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Sailcloth watch strap: the technicality of sailing, the comfort of leather
Many brands announce that they work with sailcloth. However, very few offer watch straps made of regatta canvas, a demanding material due to its technicality and rigidity. Avel and Men uses its knowledge of watchmaking and sailing to design aesthetic and re...
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Watch rolls: protect your timepieces while travelling
Whether travelling or on business, it can be tricky to take your favourite timepieces with you. The watch roll is therefore an elegant, space-saving solution that is perfectly suited to protecting the various components of a watch.
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Avel and Men: watch accessories inspired by the world of sailing
Avel and Men is the beautiful story of a brother and sister both passionate about the open sea and watches. Gathered together in 2016 around a project aimed at linking these two passions, they have created a brand specialising in watch accessories inspired ...
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