Avel & Men, the Breton leather goods house offering a range of nautically inspired watch accessories, unveils its new "La Rochelle" watch strap, made from racing sailcloth!
The modern fabrics used on racing boats have come a long way since the cotton sails of the 1950s! They are now woven and use innovative materials that are lighter and stronger. The goal? To reduce the weight of the rigging and to deform as little as possible over time in order to keep an optimal sail shape. This technical constraint for racers turned out to be a godsend for Avel & Men. Agnès Broise, co-founder of the brand and head of design, explains: "these exotic materials come in different colors and the weaves can also have several possible geometries; ideal materials for creating a varied range, while also playing with the colors of the leather and the stitching."
Officially presented for the first time at the Rocollection show in Paris, it was an immediate success with collectors. Xavier Broise, President of Avel & Men, explains: "The strap appeals for several reasons: its look is truly unique; the materials used evoke a strong, technical world, which watch enthusiasts appreciate; the colors and patterns make it possible to subtly echo certain patinas or details of the watch; and finally, the finishing of our product is perfect and meticulous down to the smallest detail."
Riding this momentum, the Avel & Men crew is already preparing new models that will be unveiled throughout the year to complete the collection. Already available on our website and through our network of retailers, the La Rochelle straps will delight lovers of the sea and of fine watches.
