Are you passionate about the sea and sailing, and do your friends keep giving you every collection of Breton striped shirts and yellow boots, thinking it will make you happy on your birthday? Tell them about Avel & Men, the new brand that accompanies sailors in their city life!
Avel & Men ("the wind and the rock" in Breton) was founded by Agnès and Xavier Broise, a brother and sister who grew up in Finistère: Xavier is a passionate racer, Agnès a design specialist. Together, they decided to launch a brand of leather goods and accessories for sea lovers, with one guiding principle: to design a refined range so that sailors can use the products in their everyday lives.
To do so, they carefully avoided little seagulls, stripes and red pompoms, and instead worked on combining noble and technical materials: beautiful Italian leathers sit alongside a "wind chart" lining (printed in Normandy, these Bretons are very open-minded!), carbon plates and a Dyneema handle.
It's an opportunity to learn more about the equipment used on racing boats: carbon is used for masts and hulls because it is stiff and light, while Dyneema is an ultra-strong rope that is gradually replacing steel cables.
Present at Maison et Objet last January, the brand is already enjoying great success and exports part of its production. For Xavier Broise, "approaching the leather goods and accessories market while sharing our passion for the sea and sailing is innovative: it gives the brand a strong identity."
Discover the range (backpacks, belts, notebooks, key rings, watch accessories) at www.avel-and-men.com. A personalization service is available!
http://www.monsieurmarcel.fr/mode/avel-men-hommes-vent/
