Setting course for a young brand that celebrates the Breton art of living and explores the references and codes of sailboat racing.
The Avel & Men label ("the wind and the rock" in Breton) was born from the drive of a brother and sister, Xavier and Agnès Broise. The duo grew up in Finistère; one is a keen regatta sailor, the other is passionate about the Breton coastline.
Marine culture and competitive sailing are thus firmly anchored in Avel & Men's DNA. A dedicated racer, Xavier Broise devotes a large part of his free time to his passion. As a result, every piece in the Avel & Men collection is full of nods to sailing, borrowing some of its codes.
This range of accessories, with particularly meticulous detailing, includes a backpack in milled leather that can hold a laptop. But also a notebook, a carbon key ring, and even leather pouches to store your watches, as well as belts.
The deep blue sea as a backdrop
The sea and the world of regattas are the main sources of inspiration for the label's creative minds. That is why seasoned sailors will easily recognize the many allusions to the world of the sea.
Take the logo, engraved on a carbon plate, a material used for the masts and hulls of racing boats and on textile shackles. Carbon fiber is favored by sailors for its lightness, its abrasion resistance and its sturdiness.
Another nod to the world of sailing: the Dyneema handles found on the Quiberon backpack. Dyneema is a very strong technical rope. Avel & Men even went as far as having isobaric weather charts printed on the inner linings. These charts allow racers to decipher the marine forecast and, by anticipating changes in the weather, adapt their racing strategy accordingly.
The ultimate refinement: every Avel & Men piece can be personalized with the customer's sail number or boat name. And since Avel & Men's creations are timeless, as much at ease at sea as on land, city dwellers will easily be able to carry their passion for sea spray far from the salty shores.
